Victoria Preston

Personal Information

Victoria Preston, a visionary marketing executive and brand strategist, brings over three decades of leadership experience to GOLDLAW, where she plays a pivotal role in shaping the firm’s strategic direction and elevating its brand presence. With an extensive career leading marketing initiatives at Fortune 50 companies, Victoria has a proven track record of driving innovation, enhancing client experiences, and creating lasting brand value.

Before joining GOLDLAW, Victoria spearheaded Humana’s first rebranding initiative in over 50 years, transforming the Fortune 50 healthcare giant’s identity and market positioning. Throughout her career, she has worked in both dynamic start-ups and Fortune 500 companies, gaining a wealth of experience from both worlds. This diverse background has sharpened her ability to drive impactful marketing strategies, adapt to evolving markets, and create powerful brand narratives that resonate with consumers.

A proud Tennessee native, Victoria earned her degree from the University of Tennessee in Knoxville and further refined her expertise with a Certification of Specialization in Creating Brand Value from Harvard Business School. Recently, she made the move to West Palm Beach, embracing the Florida sunshine and coastal lifestyle.

At GOLDLAW, Victoria is dedicated to enhancing and personalizing the client journey, constantly looking for new ways to improve intake processes and overall client satisfaction. She excels in brand strategy, naming conventions, and consumer experiences, ensuring that every touchpoint with the firm strengthens its reputation and builds lasting relationships. Through high-impact marketing initiatives and a relentless focus on client experience, she is committed to positioning GOLDLAW as the go-to firm for those seeking exceptional legal representation.

Outside of her professional achievements, Victoria enjoys spending time with her family, soaking up the sun at the beach, and exploring her passion for cooking—bringing creativity and flavor to everything she does, both in and out of the office.